CrazyEgg sounds like a funny name, right? But it is actually a great tool! It helps you look at how people use your website. If you already have good SEO, PPC, and web optimization, CrazyEgg is the next tool you might need. It’s not suitable for every website, but if you have a busy site with a high volume of visitors, it’s invaluable.
CrazyEgg is a heatmap tool. What is a heatmap? Well, it’s a special picture that shows where people click, move their mouse, and spend time on your website. You might have heard of heatmaps before. They’ve been around for over ten years. They help website owners know what people are doing on their pages. But not every website has heatmaps built in. WordPress has a paid plugin called Inspectlet, which works just like CrazyEgg.
How Heatmaps Work
A heatmap shows where people click, hover, and spend time. If someone clicks a spot on your page, it lights up. The more clicks, the hotter that spot gets. Crazy Egg shows this on your pages, using colors to indicate what people like most.
When people visit your site, they move their mouse, click on elements, and examine various parts of the page. CrazyEgg tracks all this. It then displays a heatmap, allowing you to see where people are spending their time. You can learn what people like to click and where they pause to read.
Why You Need It
With Crazy Egg, you can determine which parts of your page people like the most. Once you know that, you can optimize your website to improve it. You can rearrange elements to increase clicks and make the site more user-friendly. However, remember that heatmap tools like Crazy Egg aren’t free. They cost money. They also limit the number of people or pages you can track. After a month, you can look at the data to see what people did on your site.
CrazyEgg vs. Inspectlet
The biggest competitor to CrazyEgg is Inspectlet. Inspectlet is a more affordable option that offers most of the same features. It even has a free version that provides everything except priority support, which isn’t particularly important for beginners.
Crazy Egg is older and offers more features for optimization. It gives you more data and automatic suggestions on how to improve your site. Both tools are very similar, but you should try them both to see which one works best for you. If you’re unsure, try Inspectlet’s free plan and see if it works for you. If you need additional tools, consider Crazy Egg.
Pricing Tiers
Crazy Egg offers various pricing plans, depending on the amount of data you need to track. Here’s what they offer:
- Basic – $29/month: 30,000 page views per month, 100 recordings, unlimited A/B tests, and 3 months of data storage.
- Standard – $49/month: 75,000 page views, 500 recordings, and 1 year of storage.
- Plus – $99/month: 150,000 page views, 1,000 recordings, and 2 years of storage.
- Pro – $249/month: 500,000 page views, 5,000 recordings, and unlimited storage.
- Enterprise – Custom Pricing: Unlimited page views and recordings, with 2 years of storage.
Types of Heatmaps
CrazyEgg offers three kinds of heatmaps to track user behavior:
- Heatmap: Shows where people clicked on your page. The more clicks, the hotter it gets.
- Scrollmap: Shows how far people scroll down your pages and where they spend the most time.
- Confetti: Shows where people clicked on your site, with a colorful breakdown of where they spent the most time.
Why It’s Worth It
Crazy Egg is a great tool, but it’s not something you need immediately. Ensure your website has good SEO and high-quality content first. When you have enough people visiting your site, CrazyEgg can help you learn more about what they like to do. Once you have a large number of visitors, you can utilize Crazy Egg to enhance your site further.
It’s a great tool to see exactly how users behave on your site. It provides the data you need to make informed decisions and enhance your website’s performance.
